


They are often enjoyed as a sweet snack, used as a treat for kids, or included in candy assortments and party favors.
NOW AND LATER CHERRY TV
Now & Later candies have found their way into pop culture, making appearances in movies, TV shows, and various forms of media. The candy's distinctive packaging, with vibrant colors and bold lettering, adds to its appeal and recognizability. Now & Later has remained a popular choice among candy enthusiasts due to its long-lasting flavor, chewy texture, and variety of fruity options. Today, Now & Later is still produced and distributed by the Hershey Company. Beatrice Foods sold the brand to the Leaf Candy Company, which was later acquired by the Hershey Company in 1996. Over the years, Now & Later has undergone various ownership changes. Each candy is individually wrapped, making it convenient for sharing or enjoying on-the-go. Now & Later candies come in a variety of flavors, including strawberry, cherry, grape, banana, and apple. The candy's name also signifies the experience of savoring the taste both immediately ("now") and over time ("later"). However, as it warms up and softens in the mouth, it becomes easier to chew and enjoy the fruity flavors. When initially consumed, the candy is firm and requires some chewing. The name "Now & Later" was chosen to highlight the candy's unique texture. The candy was created as a variation of the popular taffy-like candy known as square caramels. Now & Later was first introduced in 1962 by the Phoenix Candy Company, which later became a subsidiary of the Beatrice Foods Company. Let's delve into the history behind this chewy and flavorful treat. Now & Later is a popular candy brand that has been enjoyed by candy lovers for several decades.
